McDONALD'S | ALL AMERICAN GAMES

Every year, the McDonald's All American Games provide a stage for basketball fans to witness these next big names in the making. It's where hometown heroes take their step towards NBA royalty — however, attendance became stagnant. So my team and I rebranded, relaunched, and put the Games back on the map.

sports | BRANDING | broadcast | print | OOH

ESPN
We created an episode for ESPN, with Kyle Anderson, the name on everyone's mind at the time. The King himself, LeBron James, joined in.

OOH AND PRINT
We also took the overhauled brand guidelines to the streets, launching on Chicago's L trains. The turnout was so beyond expectations, Chicago was asked to host the Games the next year as well.