COFFEE-MATE | SPECIAL FLAVOR LAUNCHES

When your fans ask for it, you bring ‘em. First, we partnered with the Girl Scouts for a Thin Mints and Caramel & Coconut release. Then: seasonal flavors — but all year long (people really, really love them).

broadcast | social | digital | olv

Girl Scout cookies launch

To introduce the Coffee-mate Girl Scout Cookies flavors, it only seemed natural to get an actual girl scout to star in our commercial. After a lot of scouting (sorry about that one) we got over 600 submissions and found the perfect star.

CASTING
We scouted in LA and NYC with all the local troops. Every Girl Scout received a patch for their participation (aka the “Entertainment” patch).

We found Abby, a mini Tina Fey. When we officially casted her, the announcement call was played live on the site. We also documented her journey to LA and the shoot via a behind-the-scenes diary.

Holiday flavors now!

People wanted the holiday flavors all year long. So we gave them what they wanted: the season's favorite flavors, all year round. These videos were launched on social media — exactly where all the requests came from.