USPS | IRRESISTIBLE MAIL
The quantity –and quality– of direct mail has steadily declined over years. USPS needed to change that — not just to elevate the medium, but also...their revenue.
As an Augmented Reality B2B campaign, we showed other marketers that direct mail, when done right, can have a great impact. We created 8 concept companies and treated each as its own branding exercise, with unique designs, language, goals, and tech. The entire piece itself is also a direct mailpiece in itself.
b2b | direct mail | AR | BRANDING | mobile
THE CASE STUDY
SOME HIGHLIGHTS